Worldpay

Infographics

Worldpay are responsible for handling transactions made by the customer at pay points at shops, restaurants, bars, events – you name it – and all over the world. With this, they have a lot of data on spending habits and trends. With Worldpay Market Insights, you can gain some meaningful insights into how, why, what and when this money is spent.

Rather than raw data and boring charts, I used fun, easily digestible info graphics with neat interactions to create ‘insight toys’ that enable you to get a good grip on the data without having to use a calculator or scratch your head, presented through a handy, constantly updated responsive website.

Involvement in this project at ustwo included concept, design and art direction.

Visit the website.

What part of the UK is spending the most money based on average transaction value and how does that change throughout the day?

You can see that the heat map is much cooler during the night as spending tends to slow.

Share of wallet. How the total UK spend is split between the various sectors, from Food & grocery to Services and Sporting goods. The width of the browser represents 100% and is then portioned up accordingly.

Tap on a sector to delve deeper into the numbers. In this example; Department stores.

I USED FUN, EASILY DIGESTIBLE INFOGRAPHICS WITH NEAT INTERACTIONS TO CREATE ‘INSIGHT TOYS’.

What is the busiest time of day for each of the sectors?

Add and remove sector ‘paint rings’ to create your own info-art and share it with your colleagues and social networks.

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The website is responsive and works a treat on tablets, a core consideration of the project that enables a useful presentation format.

Business cards were also created for events and presentations.