After winning two YCN awards (not to brag), mobile phone network Orange asked My Poor Brain to illustrate their walls in three trial shops. Now these friendly faces can be seen in nearly all Orange shops across the country. The characters represent the diversity of the Orange community from both sides of the counter, while the handmade, fuzzy-felt nature conveys the friendliness of service in store.
Lots of Stuff
Retail Fit Out
Involvement in this project included concept, design, illustration, character design and artworking.
Awards / Press
Channel 4 News: 2011 London riots
Design Book of the Year: Volume 5
Channel 4 News: 2011 London riots
Design Book of the Year: Volume 5
THE CHARACTERS REPRESENT THE
DIVERSITY OF THE ORANGE COMMUNITY AND THE
SERVICES ORANGE PROVIDE TO THEM.
Sian Doyle unveiling the brand new Orange retail outfit.
The characters feature on the walls of over a hundred shops in the UK and abroad.
Initial sketches.
