Project Lead Image


Playstation Kit


EyePet is a lovable pet that you can feed, play with, customise and do pretty much anything you can legally do with a pet – but on your PlayStation 3. The kit had to carry a game and asset disc, ‘Magic card’, PS Eye camera, diary and stickers, so a pet carrier box was created, complete with cardboard texture and air holes. Upon opening, a cheeky EyePet pops out with an explosion of colour and branding.

Involvement in this project included concept, design and artworking.

Awards / Press

  • GD USA – 2010: Winner

  • Creative Review: Sony EyePet promotional packaging

  • The Drum: Sony EyePet promotional packaging