Project Lead Image



One of my first jobs at AllofUs was that of design lead with the interactive team on the brand new visitor’s centre at the stud farm in Ireland. Responsible for the siring and raising of some of the most successful race horses in past decades, it was very interesting to get know the history of such a legendary stud farm. I was tasked to design a suite of interactives that would feature in a new visitor’s gallery, that were then to inform the design of supporting interactives. The design develops the established brand into an identity that works digitally and interactively while also using materials and textures befitting to the context and the environment.

Involvement in this project included design, artworking, art direction and testing.